A Mid-Century Marvel
234 E Cuthbert in Haddon Township sold as a stylish, spacious, 3 bedroom rancher. But that wasn't always the case; it took a team of real estate and staging experts to sell this for a jaw-dropping price. Read the story here 👇
"As-is" or Strategic Updates?
When Sheila first spoke to JFKLiving’s Pip Haxby-Thompson in March 2024, it wasn’t under easy circumstances. Her brother Michael, who had lived at 234 E Cuthbert Blvd in Haddon Township, had passed away. As executor of his estate, she needed to sell his home—but she lived in Phoenix, and unable to be there in person.
The home itself was a 1960s rancher with plenty of potential. 2,100sqft, mid-century bones, and a quiet charm. But it was only two bedrooms (once three, before a wall was torn down), full of belongings, and in need of a little love. Pip knew right away the family had two options: sell the home “as is” for a cheaper price, or invest in some strategic updates to maximize its value. With Pip’s project management from afar, Sheila chose the second path—trusting it would pay off.
Prepping The Home
With Sheila's go-ahead, Pip reached out to his network of contacts to bring 234 E Cuthbert, Haddon Township to life. From estate sale professionals to a whole media team—this list feels extensive but actually only took 2 weeks. Here's what he did:
1. Decluttering
An estate sale company cleared out decades of belongings, giving the home a fresh, blank canvas to work with.
2. Reviving
A contractor rebuilt the missing third bedroom wall and painters refreshed every room, instantly boosting both value and appeal.
3. Cleaning
A professional deep clean made the home shine from top to bottom, ready for buyers to see its true potential.
4. Staging
Philly Design Collective styled the home with mid-century modern décor, bringing to life its 1960s character and charm.
5. Showcasing
The media team created engaging listing videos optimized for social media, professional studio photography, and even a 3D tour—so buyers could fully immerse themselves in the home before stepping through the door.
Mid-Century Staging
Recruiting The Neighbors
Informing the neighbors of an upcoming listing is a powerful tool in our toolkit: because if they love their neighborhood, they might encourage their own friends and family to move there, too. We recruit the neighbors to spread the word by "doorhanging" the streets—i.e. leaving a beautifully-branded promo for the listing on their front door, inviting them to the open house, as well as mailing postcards. We contacted 500+ of the neighbors for 234 E Cuthberd Blvd.
The Results
Now for the important part: the outcome of our Marketing Strategy to secure this seller an incredible offer. The 234 E Cuthbert Marketing Campaign involved professional photography, professional videography, a series of social media posts, Zillow Showcase Listing, one incredible open house, and two promotional emails to our database.
The Profit
The numbers above look great an' all, but what you really care about is how much this beautiful home sold for, right? Let's dive in.
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