They wanted to buy first and sell smart. Timing mattered (and so did presentation) to get a great price. With a clear plan and a high-impact launch this home surged past expectations.
For many first time buyers, a twin home is the perfect place to start. You live there for 5 or 6 years, do some updating, amass equity, and it provides the launchpad to a single-family residence.
This is how the story goes for Deirdre and Patrick, who reached out to Pip Haxby-Thompson in early October 2025 to list 153 New Jersey Ave in Collingswood NJ that they purchased a few years back for $185,000.
Their priority was staying in the area, and so while the market was relatively quiet Pip helped them find their dream home (beautifully updated, huge yard, everything they could hope for).
With that purchase underway, it was time to list the Collingswood twin. The biggest challenge? The home being vacant, with Deirdre and Patrick already in their new Haddon Township home.
Pip knew in the current market, presentation and strategy was everything. This was pre-Spring market, pre-the busy season. And so he recommended professional staging to position the house as a premium product, connecting the sellers with Jess of McGinley Interiors, as well as creating a punch list of strategic improvements (such as fixing kitchen cabinets, re-wallpapering the powder room) to make the home shine.
The home hit the market in January 2026 (for $399,000) with a 7-day Coming Soon campaign, attracting 30,000 Views between multiple web + social platforms, a jam-packed open house, and tons of interest.
Deirdre and Patrick received 9 offers that first weekend, all at—or over—asking price, and they accepted an outstanding offer at $455,000, with a speedy 4 week close. What a result!
Selling in the winter market takes more than just putting a home online. For this Collingswood listing, the result came from high-end marketing and a strategic launch designed to drive real interest.
An empty house can skew opinions of the space, so Pip worked with McGinley Interiors to create warmth with furniture and décor. Defects (such as broken drawers, faulty lightbulbs) can look like dollar signs to potential buyers, so Pip and Jess project-managed those minor repairs so the home presented move-in ready.
A 7-day Coming Soon campaign wasn't an accident; it gave the JFKLiving marketing department time to tease out the video tour (30k+ views) and gorgeous photography. The campaign included neighborhood mailers + door-hangers, Zillow Showcase Listing, and an eBlast to 2,000 buyers househunting in the 08108 area.
The promotion + SEO efforts ensured 30k people saw this home—between our website, social media, and the Zillow Showcase Listing—before the home was even live. Once it officially hit the market, buyer interest exploded. 80+ people came to see the property in person, and 9 (at, or over, ask) offers came in that first weekend.
See how intentional design created emotional connection—and drove this Collingswood twin to $455,000. Tones to complement the hardwood floors. Plants to bring the outdoors in. Stylish details to create special—coveted—moments.
Now for the important part: the outcome of our Marketing Strategy to secure these sellers an incredible offer. The 153 New Jersey Ave Marketing Campaign involved professional videography, targeted email campaign (to 2k buyers househunting in the 08108 area), special feature in our Deal of the Week email, and an extraordinary Zillow Showcase Listing profile that 'hacked' the Zillow algorithm to shoot this home to the top of everyone's search.
The numbers above look great an' all, but what you really care about is how much this beautiful home sold for, right? Let's dive in.
Whether you are upsizing, downsizing, or simply planning your next move, selling in Collingswood is all about timing, presentation, and strategy. If you want results like 153 New Jersey Ave, fill out the form below and let’s talk about your next step.
